Thursday, July 31, 2014

We're Moved By Change

PURE Design New Address

We are excited to announce that we have moved. We can’t wait to invite you in, but until we’re settled, please update your records to reflect our new address.

PURE Design Environments
10759 Hampshire Ave. S
Bloomington, MN 55438

Our new location is designed to better serve our clientele with an extensive library of materials and an expanded showroom of luxury products.

As a valued subscriber, we let you know first. Stay tuned for exclusive event announcements and VIP invitations.

Tuesday, July 1, 2014

Independence by Design


As the 4th of July quickly approaches, we are enjoying the heart of summer, and have independence on our minds. Windows down, radios turned up, freedom in the air. This time of year always gives us a fresh perspective on design, and the way we use our home’s spaces differently for each new season.
When this client hired us, her homes' lower lever was being occupied by her young adult sons. Now, anyone who’s ever lived with just one young adult male, can understand why our client’s home wasn't living up to what she had originally imagined when purchasing her dream home. So she decided to change it. She asked us to help her create something new, something inviting, and something all her own. We were happy to oblige.

“We wanted to do something really modern but with a homey feel,” says designer Lindsay Rae. To achieve that look, we took a minimalist approach to styling. Using warm tones and luxurious textiles, we achieved optimal comfort. We considered every-corner of the space - fireplace wall, unique ceiling details, an intimate cocktail lounge, and state-of-the-art technology - to provide our client an ideal environment for living and entertaining. Whether it’s the book club, a movie in, poker night, or a rainy afternoon of reading, the form and function accommodate perfectly.

(Photos by John Magnoski Photography -
For Jaque Bethke, it was all about lighting and movement within the space. A show-stopping ceiling element draws attention upward, making this lower level feel more grand. The varying levels of undulating architecture create visual interest, and delineate the space without closing off any areas from the overall open plan. Overhead lighting was discretely placed. It enhances drama, while offering light for specific key activity areas within the room. As Jaque is fond of saying, “If the house is the body, lighting is the heart.”

Whether it’s time to reorganize your basement, or build a fresh start, we are stocked with solutions for improving your space through design and architecture. Sometimes one clever idea is the key to solving your life’s biggest organizational inefficiencies. This is just one recent project example, in which we are proud to have helped our client gain independence through design.

Get more answers to your own design dilemmas here.